Monday, July 18, 2011
Nokia's Corporate Brand Logo Evolution
‘Nokia’ in Finnish means means a dark, furry animal we now call the Pine Marten weasel. However, this has little to do with the current business and brand image. The origin of the company name, can rather be attributed to the setting up of the wood pulp mill (set up by Knut Fredrik Idestam), on the banks of Nokianvirta river in the town of Nokia.
The Nokia Corporation was formed as a merger of Finnish Rubber Works (which also used a Nokia brand), the Nokia Wood Mill, and the Finnish Cable Works in 1967. The company has sold a variety of products in the past including television, shoes, car tires and others. The evolution and the meaning of the logo is unclear due to the changing business over the years.
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